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Young & Shand is a Digital Marketing Agency based in Auckland, New Zealand. Founded by Ben Young & Duncan Shand we create and deliver remarkable marketing campaigns. With a word of mouth focus, we digitally leverage your marketing strategy to deliver customer engagement and business growth. Everything starts with a story so read ours.


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This Week In Digital Marketing 5 – 9 Dec: Facebook’s New Design Change, 21 Types of Social Content to Boost SEO, Google Controls 44% of Online Advertising

December 9, 2011 by

This week in digital marketing Facebook unveils it’s overhaul of user profiles released first in New Zealand. Search Engine Land show us 21 Types of Social Content to help you boost your SEO. Google controls 44% of online advertising, a 10% increase since 2006. Finally, have a look at a cool new gadget from BERG studios coming in 2012.

Facebook’s Latest Design Change – Timeline

Facebook logo

The latest design change from Facebook was released on Wednesday night, initially in New Zealand and continuing to be rolled out across the globe. This change is a complete overhaul of Facebook profiles, allowing users personalisation, privacy options and a more omnivident view of their profile. Developers have had access to the timeline since it was announced a few months ago, but for regular Facebook users this will be the first time they see it.

21 Types Of Social Content to Boost Your SEO

Search Engine Land logo

Social content is a strong SEO strategy but it doesn’t always work. You need to provide valuable content that people in your niche want to read and share with their friends, unfortunately, this is usually not as easy as it sounds. Some examples of successful content that you can replicate are provided in the article, my favourites are: the Controversy, essentially writing a piece that your niche will create controversy, anger and follows and shares will follow. This is essentially trolling your niche, and it is very effective against passionate people. Another popular social content piece are Top X lists, these are effective because people will discuss why #1 didn’t deserve the spot or why Z wasn’t included. Read the article here.

Tips to Get Your Site Ranking Well In Local Search

Hubspot logo

This article from HubSpot provides useful tips and ideas to get your site ranking well in local search results. Local search results usually imply that a place name has been searched for such as ‘Drycleaners in Auckland’. One interesting statistic is that ‘20% of searches are for local information.’ that alone should tell you that local search should be a priority. Some of the better tips for local search include keyword optimising the 5 crucial on-page SEO elements, which are the page title, URL, header tags. If you haven’t got a Google Places page for your business, create one now. Google loves to feature these on the front page of local search results.

Google Now Controls 44 Percent of Global Online Advertising Market

Google logo

Data released by advertising and communications firm ZenithOptimedia, shows that Google now controls 44% of the global online advertising market. A rise of over 10% since 2006, which shows the increasing dominance of the search giant. Facebook had impressive gains with an increase from 0.2% in 2006 to 3.1% in 2010. An estimated 58% of new ad dollars is expected to come from developing economies, such as the BRIC group of countries and parts of Asia.

 

On A Lighter Note…

This cool printer from BERG Studios pairs with an iPhone app to create a customised print out. BERG have teamed up with The Guardian, Google, Nike, Foursquare and ARUP, to provide content for the printer, which will be released in early 2012.

Hello Little Printer, available 2012



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Ben is the Marketing Director at Young & Shand. Connect with me on Google+.

Phone: +64 9 282 4680   Email: ben.young@youngshand.com

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