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This Week in Digital Marketing 4-8 October: Google Googles, Forms on Landing Pages & Influence vs Popularity

October 6, 2010 by Ben Young

It’s been a busy few weeks, Facebook Places is slowly rolling out (not to New Zealand yet though!), companies are preparing for christmas campaigns, and our latest podcast came out earlier this week. This week we’re talking about Google Goggles, using forms on landing pages and what does Twitter influence really mean? All that and more below.

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Three Form Fields that Kill Conversion Rates

HubSpot brings us this post about 3 Form Fields that kill landing page conversion rates. In an experiment they compare landing pages with variables and without them, they tested asking for age, telephone and address. Interestingly pages that requested any geographical information had lower conversion rates, read the full post for all the details, as a landing page you need to put yourself in your customers shoes – would you really give that much information away? Potentially depending on where you’ve come from and who is asking it. ‘

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Tailor Your Ads to a Consumer’s Mindset

Yahoo Advertising has pulled together this post on How to Tailor your Ads to a consumer’s mindset, there’s a great table in there summing up the ‘seven universal online activities’ which are: Manage, Shop, Research, Inform, Connect, Entertain and Passion, then looking at the mindset behind these activities. Well worth a read if you’re into Digital Ad Copy.

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Facebook Today Announces Data Export and More

Facebook has made a number of announcements this morning, from opening up data portability (yay people can now export their data!), redoing Facebook Groups and apparently a redesign is on the way.

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Social Game Advertising

Social Game Advertising has been a hot new segment growing rapidly over the past few years, Mashable has put this post together on how to advertise on these platforms. Firstly they look at posting your ad on in-game billboards / posters, a great way of creating surprise and delight, putting your name on branded virtual goods, creating your own game (you can do this inside Facebook too). It’s well worth a read and consideration as part of your Digital Marketing Strategy.

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Case Study – Four Steps to Re-engage Email Subscribers

MarketingProfs shares this four step plan to re-engaging inactive subscribers on an email list, they suggest to segment your inactive subscribers and talk directly to them, creating reactivation campaigns, manage non-responders and then of course monitor and optimize your reactivation campaigns. It’s a great activity to do and if you can re-engage those you’ve already interacted with before that’s a big win, especially when you look at the effort to replace those with new users.

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Brand Trends on Facebook

Mashable has collated this great blog post exploring what top brands are doing. They look at Ford Explorer using Facebook Exclusives, Facebook Places experimentation, eCommerce inside the Facebook platform, using it as a support centre, for donations, it’s a great post, also check out how we’ve (Young & Shand) used it for targeted sampling.

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On a lighter note

For a bit of play check out Google Goggles, just launched on the iPhone, it allows you to take photos of items and then search for them. It’s a bit of fun and is a step closer to Google Automatic.

And if you’re a bit of a blogger check out Blog Action Day, the idea is to organise bloggers for a day to blog around an issue and raise awareness. This year the focus is on water, almost a billion people world wide do not have access to clean water, so if you are a blogger take part, it’s fun but also gives you an opportunity to give back with the asset you have.

Related Posts:

• This Week in Digital Marketing 6 – 10 December: New Stuff from Facebook and Google, Online Holiday Ad Spending and Social Game Advertising
• This Week in Digital Marketing #3: Pepsi Refresh, Google Ad Spenders, Hotels and Holiday Searching, Google Instant and Google Automatic
• This Week in Digital Marketing #2: Launch of Facebook Places, Viral Marketing, Tumblr & Naked Pizza
• This Week in Digital Marketing 5-9 July: Facebook Fatigue sets in amongst teens; social media for luxury brands and LinkedIn takes on the world
• This Week in Digital Marketing 21-25 June: 1 billion tweets, the value of a Facebook Fan & 958,000 organic visits

Tags: facebook data export, facebook new design, form fields, google goggles, kill conversion rates, optimise reactivation campaigns, optimization, optimize, re-engage email subscribers, social game advertising, This Week in Digital Marketing, yahoo advertising

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