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Young & Shand is a Digital Marketing Agency based in Auckland, New Zealand. Founded by Ben Young & Duncan Shand we create and deliver remarkable marketing campaigns. With a word of mouth focus, we digitally leverage your marketing strategy to deliver customer engagement and business growth. Everything starts with a story so read ours.
This Week in Digital Marketing 4 – 8 Apr: Title Tags, Oscar de la Renta Fragrance Launch and QR Codes
April 7, 2011 by Joanne North
This week survey data reports that around 77% of New Zealanders watch online video, with an average viewer watching 73 videos each month, Oscar de la Renta launches a new fragrance via Facebook, QR codes are becoming more popular overseas, we check in on title tags for local search results, what makes up a popular Facebook page and how to sync your online and offline marketing.
Title Tags for Local Search
Title tags are very important when it comes to SEO. Not only for ranking, but they are the first piece of information a searcher will see about your site. The question is, how does this translate in the local search results (which brings together both organic listings and local business Places listings)? This article sheds a bit of insight and ultimately recommends that you opt to display your business plus a relevant keyword in the title tag.
3 of 4 New Zealanders Watch Online Video
According to a study released by US online audience tracking company Comscore, 77% of New Zealand’s 15+ online population watch video online. Collectively, we watch total of 157.3 million online videos from a home or work location each month, with an average viewer watching 73 videos a month. The top sources of video include Google.com properties (including YouTube), Facebook and VEVO. Comscore also found that young(ish) males were most likely to watch videos online, but overall the demographic spread was fairly event.
How To Sync Your Online and Offline Marketing
We believe in an integrated approach to both online and offline marketing communications. However, it can be difficult to merge the two together into a unified, coherent brand experience. This article has a few tips on how to sync your marketing campaign in the digital and real worlds. Perhaps the most important tip is to first build your foundation, and make sure that everyone is standing on it.
Oscar de la Renta Launches New Fragrance via Facebook
Oscar de la Renta is launching its first new fragrance in 10 years using Facebook. To get a free sample of the new fragrance, Esprit D’Oscar, consumers have to like the company’s Facebook page and enter their information in a specially designed tab. The samples will be sent out over the next few weeks, after which the full perfume will be available in stores. This is the second time a major fragrance launch has been marketed on Facebook, as just last year Marc Jacobs used a Facebook game to market the launch of its first scent for men.
What Separates a Popular Facebook Fan Page from the Rest?
There is a large difference between generally active fan pages and fan pages with extremely active fans, and only part of it has to do with the previous popularity of the brand. After examining the returns on a variety of different surveys and reports, Kathleen Barth or Social Media Today reports on the success factors for a popular Facebook fan page.
QR Codes Catching On with Smartphone Users
While QR codes (quick response codes that can be read by software on a smartphone) might not be catching on New Zealand, overseas they are beginning to pop up in more and more places, from billboards to business cards. According to a recent survey from MGH, consumers are responding to them too. 32% of smartphone users reported using a QR code, and 70% say that they would be interested in doing so. Among those who are using QR codes, the top reason is to find coupons or discounts (53%), product or service information (52%), and to enter a sweepstakes (33%).
On A Lighter Note
Google may have been joking when they introduced Gmail Motion (a “new feature” that lets you use body gestures to compose and send emails in Gmail), but now it’s also real, thanks to the Institute of Creative Technologies.
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Joanne North
Joanne is the Digital Marketing Assistant at Young & Shand.
Mobile: 021 174 77 16 Email: joanne.north@youngshand.com
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