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This Week In Digital Marketing 23-27 Jan: Social Media Giants Team Up Against Google, Paid Search Ads Bring In-Store Results and 9 Ways To Reduce Email Unsubscribes

January 26, 2012 by

This week in digital marketing Facebook, Twitter, MySpace and other unnamed social media engineers came together to produce a bookmarklet protesting Google’s ‘Search Plus Your World’ algorithm change, Paid Search Ads Bring In-Store Results In Two Year Study, HubSpot provide 9 Ways To Reduce Email Unsubscribes and Reddit Hits 100,000 Concurrent Users without the use of a SEO or Marketing Plan.

Facebook, Twitter And Others Team Up To Release Anti-Google Bookmarklet

Search Engine Land logo

In an aggressive move to turn public opinion against Google’s new ‘Search Plus Your World’ algorithm change, Facebook, Twitter and other social media engineers teamed up to produce a browser add-on that changes the Google’s SERPs to include results from other social networks. The bookmarklet, named ‘Don’t Be Evil”, is Facebook and Twitters response to Googles corporate code of conduct that states they must focus on doing what’s best for the user, rather than what is best for the company. The ‘Search Plus Your World’ change is a blatant push towards increased engagement with Google+, and it will be interesting to see if Google look to incorporate other soical networks at some stage. Read the article here or try the bookmarklet for yourself.

Paid Search Ads Bring Big In-store Results For Retailers

Search Engine Watch logo

In a two year study conducted by Revtrax, a marketing analytics platform, results have shown that for every $1 of e-commerce revenue generated from the ads, retailers could expect another $6 of instore revenue. The study analyzed consumer purchases from a paid search ad. Consumers were presented with an advertisement that, when clicked, led to a printable or mobile landing page displaying a coupon with a unique barcode and online coupon code. Each unique barcode was tracked back to the search activity that drove the conversion. You can read the article in full here or the study here.

9 Ways To Reduce Email Unsubscribes

Hubspot logo

HubSpot has a number of tips to keep unsubscribes low, here’s 3 of my favourites. Segment your list into similar groups and send emails to subscribers which the email pertains to, people will likely unsubscribe when bombarded with information that doesn’t relate to them. Offer your subscribers alternatives to email. Not everyone enjoys emails filling up their inbox, so offer an RSS feed, link to your blog or your social networking sites, let them choose how to recieve information. Make sure your emails load quickly, people don’t have time to sit and wait for a large email to load, they’ll simply delete yours and move on, or worse they’ll get sick of waiting and unsubscribe. You can read the rest of their tips on their blog here.

Reddit Hits 100,000 Concurrent Users, Without An SEO Or Marketing Plan

Mashable logo

Increasingly popular social bookmarking site, Reddit, has topped 100,000 concurrent users. This comes a couple of weeks after achieving 2 billion pageviews from 35 million users in a month. What is interesting to note is this quote from Masahable: “Reddit’s growth is especially remarkable given the site’s lack of reliance on SEO, Facebook and Twitter. In a blog post celebrating its 2 billion pageviews, the site claimed it “doesn’t know anything” about SEO”. The site credits all it’s growth to word of mouth stemming from their passionate community.

On A Lighter Note…

Here’s a look at another of Google’s milestones, YouTube now has one hour of video uploaded every second. You can check out other stats at the specially made site, onehourpersecond.com.



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Ben is the Marketing Director at Young & Shand.

Phone: 09 308 6214   Email: ben.young@youngshand.com

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