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Young & Shand is a Digital Marketing Agency based in Auckland, New Zealand. Founded by Ben Young & Duncan Shand we create and deliver remarkable marketing campaigns. With a word of mouth focus, we digitally leverage your marketing strategy to deliver customer engagement and business growth. Everything starts with a story so read ours.
This Week In Digital Marketing 16-20 Jan: 7 Mistakes On Your Business Blog, Gamification Livens Your Commute & Web Giants Fight SOPA
January 19, 2012 by Sean Lewis
This week in digital marketing Mashable makes a few predictions of whats to come for Community Managers in 2012, HubSpot review 7 common mistakes that businesses make on their blog, 3 ways to overcome the dull commute with Gamification and web giants band together to fight SOPA & PIPA.
Community Management Predictions In 2012
In this article from Mashable, some predictions are made on the relatively new ‘Community Manager’ role in companies with an online presence. With many new niche community networks popping up and gaining popularity like Pinterest, Instagram and Stamped, brands can gain a following and interact with their customers. Mashable predicts it will become more common for brands that are relevant to a niche network to have a presence. They also predict there will be more user generated content for brands, due to having tools that make it easier to create content. Read the rest of their predictions here.
7 Common Mistakes Your Business’ Blog May Be Making
Are you making common mistakes with your businesses blog? HubSpot have seen how easy it is to get wrong and have produced an article outlining 7 commonly made mistakes and easy solutions to remedy them. The first mistake was not having the blog integrated with the company website, this is the worst in my opinion (as an SEO). You lose a huge amount of keywords, views and most importantly, if someone were to link to your blog your business’ website, you wouldn’t gain the link. Publishing to much information pertaining to your own business is also a mistake. Your readers will get bored quickly and see your blog as simply an advertisement, try and write more educational or thought provoking content, relevant to your industry. See the rest of the tips here.
3 Ways To Overcome The Commuter Blues With Gamification
The Gamification.co blog has presented three ways to get over the commuter blues with these gamified apps and programs. The first implementation is a smartphone app called ‘Waze’ which incorporates crowdsourcing, location-based, and gamification and has become the top navigation app in Israel. Game mechanics encourage drivers to head down roads that don;t have traffic and road conditions and to report their findings back to the app. Other drivers can consult the app to see the most efficient route of travel. Another use of gamification is in new Ford vehicles which provides a visual representation of how efficient you’re driving the car, encouraging you to save gas. Sensors around the car send data (rain, traffic and fuel levels) to the program which processes it and calculates fuel efficiency and exports it into a graph. Read the full article here.
Wikipedia to Join Web Giants – Taking Action Against SOPA & PIPA
Wikipedia is joining Mozilla, Imgur, Greenpeace, Reddit, WordPress and thousands of other sites in ‘blacking out’ their site on January 18th in protest of two anti-piracy bills, SOPA & PIPA, under consideration by the U.S. congress. Google have also taken action by placing a message urging users to contact congress on their homepage, directing them to this landing page. You can read more about why this bill is bad for the internet here.
On A Lighter Note…
This creative video was produced by the Google’s Maps team to promote exploring the city with their product.
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Sean Lewis
Sean is a Digital Account Executive at Young & Shand.
Mobile: 021 029 35410 Email: sean.lewis@youngshand.com
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