Our Thoughts

This is an article focusing on the tricky task of managing numerous social media accounts. The first point stressed is ‘Without a dedicated project manager delegating to other employees, many details can get “lost in the sauce.”‘ Allocating a project manager from the start avoids confusion and provides accountability. Use social management tools such as Hootsuite to make your life easier managing multiple accounts. These allow you to monitor the social space for mentions of your keyword and brand, and react accordingly. Organisation is also key, having a single depository for all your clients usernames and passwords can save a lot of time and hassle, systems such as Google Docs, Dropbox, Basecamp or other cloud based service, can allow for easy collaboration amongst staff, no matter where they are.

SocMetrics, a company that analyses trends based on social media mentions, has questioned the mainstream reach of Facebook rival Google+. Stating that some influential groups aren’t as interested in the social network as their more technology orientated counterparts. It would be easy to rubbish the data, due to the fact Google has not run any marketing targeted towards the mainstream and the fact Google+ is still invite only, and I will. It’s easy to say that there is no mainstream interest in a product that is a) Not released b) Invite only c) Not marketed. It seems inevitable that Google will run some sort of campaign once Google+ is ready for public consumption, but with new features being regularly added, we still have a little wait.

This ad’s brief was quite literally…brief: “I work at a crappy backpacker hostel. My boss told me to make an ad with no money. This is what happened”. So he made the video, uploaded it to YouTube and then shared it on Reddit, where it became the most popular post of the day. With 150,000 views in 3 days, this tongue-in-cheek attempt at a fancy hotel ad went better than expected!