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This Week In Digital Marketing 13-17 Feb: Facebook’s Timeline is Coming For Brands, Introducing Inbound.org, DuckDuckGo Hits 1 Million Daily Searches

February 17, 2012 by

This week in digital marketing search newcomer DuckDuckGo has its first one million search day, Two prominent internet marketers start Inbound.org, Facebook’s Timeline coming for brands and 7 Facebook Sponsored stories ad tactics to help brands.

Facebook’s Timeline Coming For Brand Pages

Mashable logo

Facebook will begin its roll out of timeline for brands at the end of the month if reports from AdAge are true. Initially only a handful of brands will have beta access. One issue that may pop up is the lack of information above the fold on timeline pages, another pointed out by a Mashable commenter is what is to happen to tabs, a hugely important feature for brands which can hold competitions, games, welcome pages and more. The report believes the announcement will be made at Facebook’s fMC event on the 29th of this month. Read the mashable article here.

Introducing Inbound.org

Inbound.org is a new website from two of the internets most prolific inbound marketers, Rand Fishkin of SEOMoz and Dharmesh Shah of HubSpot. The site’s goal is to provide the best content from inbound marketers on the web, offering content creators a new means of exposure and marketers with new knowledge. The site features a reddit-esque voting system which allows the sites users to determine what content is worthy of being on the front page. Sign ins are currently handled via Twitter, which gives you access to vote and comment on submissions. Read the article here.

DuckDuckGo Has its First Day of One Million Searches

Search Engine Land logo

DuckDuckGo, a search engine you may not have heard of, is experiencing rapid growth in the search market on the back of privacy fears around Google. DuckDuckGo has had its first day of one million searches. This is nothing on the big boys like Google and Yahoo but considering one year ago nearly to the day, they had a mere 176,000 daily searches, their growth becomes quite apparent. You can see thier historical traffic stats here, or read the article here.

7 Facebook Sponsored Story Tactics

All Facebook lolo

AllFacebook have compiled a list with some great uses of the new sponsored stories ads. Promoting a video is ideal with sponsored stories as the user can play the video in the ad itself, increasing views. Sponsored stories can display ads to friends of your fans, these ads show ‘social context’, so the person that sees the ad will be shown ‘John Smith Likes Brand X’ hopefully increasing the like rate. A solution to low engagement is being offered with the ability to include a post in the ad so more users can like/comment on it. Read the rest of the tips here.

On A Lighter Note…

A video showing a fathers rant on his daughters Facebook post went viral this week, as its over the top conclusion made headlines across the web. After a 6 minute rant the man pulls out a .45 calibre hand gun and unleashes a few rounds into his daughters laptop. Check the video out below…



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Sean is a Digital Account Executive at Young & Shand.

Phone: +64 9 282 4680   Mobile: 021 029 35410   Email: sean.lewis@youngshand.com

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