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Young & Shand is a Digital Marketing Agency based in Auckland, New Zealand. Founded by Ben Young & Duncan Shand we create and deliver remarkable marketing campaigns. With a word of mouth focus, we digitally leverage your marketing strategy to deliver customer engagement and business growth. Everything starts with a story so read ours.
This Week In Digital Marketing 12-16 Dec: StumbleUpon Redesign, Long Tail Keywords SEO Influence And Google Analytics Adding Social Reporting
December 16, 2011 by Sean Lewis
This week in digital marketing StumbleUpon have redesigned their assets to improve the user experience, Google Analytics to get social reporting features, a study from Conductor shows long tail keywords can have a significant impact on search engine rankings and Google’s preference for new content.
StumbleUpon Redesigns Their Logo, Toolbar And More
StumbleUpon have had a complete redesign of their assets, with a new logo, toolbar and website the key changes. The stumble toolbar has been reskinned to look more sleek, with a simplistic black design. Brands and personalities now have the ability to create a YouTube like channel in which followers can see what webpages the brands have liked. It does seem as though these brands may just use this to promote their own interests sending users to pages they themselves own, but we will have to wait and see. Read more on the changes at Marketing Land here.
Long-tail Keywords Increase Rankings
A study released by New York SEO & SaaS agency Conductor, has highlighted the importance of optimising your page for long tail keywords, with the results showing that on page optimisation of long tail keywords can improve your search engine optimisation more than head keywords. Long-tail optimised pages moved on average 6 places more in the rankings than head keyword optimised pages. The study also reviewed the conversion rates of head vs. long tail keywords,long tail keywords converted 26% of the time while head keywords converted 10% of the time, unsurprisingly, long tail keywords far outperformed the head keywords. Search Engine Watch has the report here.
Google Analytics to Get Social Reporting
Google Analytics is to add reporting for social metrics. This means Analytics would track the following web properties Google social products like Google+, Blogger, and Google Groups. There are a number od other services that are also working with Google to provide support. such Delicious, Digg, ReadItLater, Reddit and TypePad. There doesn’t seem to be any word yet on whether Facebook or Twitter will be implemented, and these are the two giants of the social media world we’ll be waiting on. Find out more information here.
Google’s Preference For New Content
This article from SEOMoz takes a look at the importance of keeping content fresh. The age of content is a ranking factor for search terms that require highly relevant or topical results usually based on recent events, hot topics and frequent updates. Webpages are given a freshness rank that decreases over time and negatively affects the pages ranking, this ranking can be partially ‘refreshed’ by posting new content.
On A Lighter Note…
This hilarious video takes a surprisingly accurate look at ‘Shit Girls Say’.
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Sean Lewis
Sean is a Digital Account Executive at Young & Shand.
Phone: +64 9 282 4680 Mobile: 021 029 35410 Email: sean.lewis@youngshand.com
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