Our Thoughts

Young & Shand is a Digital Marketing Agency based in Auckland, New Zealand. Founded by Ben Young & Duncan Shand we create and deliver remarkable marketing campaigns. With a word of mouth focus, we digitally leverage your marketing strategy to deliver customer engagement and business growth. Everything starts with a story so read ours.


Find out more about us

This Week In Digital Marketing 1-5 Aug: 5 Reasons Why Businesses Must Revolutionise Marketing, 14 Tips For a Successful Facebook Campaign and HBR Asks: What’s Your Social Media Strategy?

August 8, 2011 by

This week we take a look at outdated marketing methods and how they’re evolving with help from the digital world, we get some tips for creating and managing a successful Facebook campaign, we learn the importance of replying quickly to inquiries and Twitter is proving that it has real benefits for advertisers in the digital space.

5 Reasons Businesses Must Change Their Marketing Tactics

Hubspot blog logo

In this article from HubSpot, they identify 5 key reasons why businesses must learn to change their sales and marketing tactics. Traditional marketing methods are in their sights. Television, newspapers, telephone, direct and Internet based mailing lists are their targets. They explain that these methods are now out of date and not nearly as effective as they once were, in the digital age people seek convenience, which traditional media cannot compete with.

14 Tips For a Successful Facebook Campaign

Facebook logo

Presented here are 14 useful tips that you can use to improve your Facebook page/campaign. These tips focus on boosting your consumer interaction, gaining fans and driving traffic to your website. They’re all fairly simple, but not obvious, ways to help your campaign. The tips are from Provoque in the UK, and you can read them here.

Responding To Leads Within An Hour Generates 7 Times The Conversations

Hubspot logo

This article from HubSpot highlights a statistic that has come from a recent Harvard Business Review study. They found that businesses that responded to leads within an hour generated 7 times the conversations. Interestingly, businesses that waited an hour to respond to queries were still 60 times more likely to qualify a lead, than those that waited 24 hours.The results surprised those involved in the study, who said they were shocked at how quickly leads could go cold.

80% Of Advertisers Renew Their Campaigns With Twitter

Twitter logo

According to these new statistics from eMarketer, companies utilising Twitter ads are pleased with their results, evidenced by the 80% of which renew their campaigns with the social media giant. The report goes on to suggest there is an opportunity for Twitter to create a more seamless interaction between businesses and their customers. The opportunities to use Twitter could become quite innovative, we’ll be sure watch closely…

Youtube Viewing With Friends Using Google+ Hangouts

Google+ is strengthening it’s Hangouts video chat feature, it will now allow you to easily search for, add and watch a live YouTube stream into Hangouts with up to ten people. If you weren’t already aware, the ability to watch YouTube videos in hangouts has been there since the start. Google’s constant stream of new features has brought new life to social media, with Facebook all of a sudden releasing a raft of new features to try hold on to their members, while Google tries to entice them away.

Whats Your Social Media Strategy?

This study from the Harvard Business Review analysed the practices of 1,100 businesses across four continents and conducted interviews with 70 executives leading their social media strategy. The study revealed 4 distinct social marketing strategies, which were based on a companies tolerance to social media outcomes and the results they desire. The four strategies are: the ‘predictive practitioner’, the ‘creative experimenter’, the ‘social media champion’ and the ‘social media transformer’. You can read more about them here, to find out where you think your company belongs.

 

On A Lighter Note

This weeks video comes from the popular TV show, Mad Men, an american drama based in the 60′s that follows the activity of an advertising agency based in New York. This excerpt from Mad Men is a pitch for Kodaks new slide projector, delivered with passion and emotion.



Related Posts Plugin for WordPress, Blogger...

Related Posts:

Sean is a Digital Account Executive at Young & Shand.

Phone: +64 9 282 4680   Mobile: 021 029 35410   Email: sean.lewis@youngshand.com

Tags: , , , , , , , , , , , , , , , , , , , ,

Share this post

Post a New Comment

Powered by WP Hashcash

Subscribe to newsletter
RSS Feeds Follow us on Twitter

Search

Categories

Archive

Recent Posts

Digital Marketer Interviews: Sarah Robb O’Hagan of Gatorade

Welcome to Digital Interviews – where we talk to people we admire about what’s hot in the world of digital marketing. We could not be

This Week In Digital Marketing 23-27 Apr: Google’s Latest Update, Brand Page Prof Pictures Increase In Size and YouTube Advertising Options

This week in digital marketing Google releases it’s latest major algorithm update, we discover YouTube’s varying advertising options, Facebook brand profile pictures to increase in size

This Week In Digital Marketing 26-30 Mar: 25% of Paid Search Share To Be From Mobile Devices, 25 Ways To Grow An Email Database, McDonalds Second Attempt At A Trending Hashtag

This week in digital marketing a report from Marin software forecasts 25% of paid search share to come from mobile devices. McDonalds has a second