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Young & Shand is a Digital Marketing Agency based in Auckland, New Zealand. Founded by Ben Young & Duncan Shand we create and deliver remarkable marketing campaigns. With a word of mouth focus, we digitally leverage your marketing strategy to deliver customer engagement and business growth. Everything starts with a story so read ours.
Search is the new desktop
June 15, 2010 by Ben Young
Well officially that is.
Bing signalled the change by putting pictures on the background of their search page.
Google has also followed step last week (announcement here).
To us, what this signals is finally enough usage of the search engine as a homepage that both Google & Microsoft have decided that they need to allow users to customise it.
What does this mean for brands?
It just strengthens the fact that you need to own and defend your search terms – what happens when I search for your brand? What kind of conversations from Twitter show up?
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Ben Young
Ben is the Marketing Director at Young & Shand. Connect with me on Google+.
Phone: +64 9 282 4680 Email: ben.young@youngshand.com
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