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Idea Snapshot: Couple Up to Buckle Up
January 17, 2012 by Marian Schembari
Scandinavian Airlines has managed to bust through the block that all travel companies face with their recent campaign, Couple Up to Buckle Up.
The Idea
Scandinavian Airlines created an offer that required couples to be together to actually redeem. The offer was a 2 for 1 deal on a European getaway (a great offer, we’d like to mention) that they sent out to 100,000 selected members via email. The message contained two QR codes that, once scanned on two phones, played two videos that only made sense when played together. The video(s) provided the couple with a combined voucher code to use when booking their trip.
To be honest, the whole thing makes more sense if you watch the video below.
Pretty neat, huh?
Why it works
For almost everyone in the travel industry, the biggest barrier to entry has always been the need to check with one’s partner. This campaign (care of CP+B) makes this a nonissue.
The beauty in this campaign was its requirement for the couple to actually be together, putting theme in the prime position to buy the tickets then and there. No faffing about, no phone calls, text messaging and email back-and-forths you inevitably make when planning a trip to get in the way of purchase.
Plus, everyone knows by now that video works better than almost any medium when it comes to digital so incorporating a sort of romantic, inspiring video of a couple on holiday is just a really easy way for customers to say, “Yup, I want that now.”
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Marian Schembari
Marian is a Digital Account Manager at Young & Shand.
Mobile: 022 063 3996 Email: marian.schembari@youngshand.com
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