Our Thoughts
Young & Shand is a Digital Marketing Agency based in Auckland, New Zealand. Founded by Ben Young & Duncan Shand we create and deliver remarkable marketing campaigns. With a word of mouth focus, we digitally leverage your marketing strategy to deliver customer engagement and business growth. Everything starts with a story so read ours.
Language Analysis: What’s your readability like?
June 3, 2010 by Ben Young
The Hubspot Website Grader is a fantastic tool for analysing your Digital Communications. It’ll analyse your webpage (and your competitors) for a number of variables, one in particular is language analysis. What’s the reading level required to engage with your site? (more…)
Read full article | (0) Comments
A Winning Conversion Path
May 7, 2010 by Duncan Shand
Every website exists for a purpose, whether that is to sell something, to deliver information, to educate or to entertain. However, all too often something gets in the way of your visitors satisfying their needs. The first thing a new visitor does is quickly assess the site and determine whether it meets their requirements. To achieve a greater conversion result you need to ensure you have a great site, a usable site and have a clear conversion path. (more…)
Read full article | (0) Comments
Facebook More Popular than Google
March 17, 2010 by Duncan Shand
Just last week something significant happened. For the first time in a long time Google lost it’s number one ranking as the most visited website in the world. The new number one is of course Facebook (you can read the story here on WebProNews). Those of you that live and breath social media would have been expecting this for some time. Facebook’s rate of growth has been nothing short of spectacular. (more…)
Read full article | (1) Comments
Search
Categories
Archive
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
Recent Posts
This Week In Digital Marketing 30-3 Feb: LinkedIn 277% More Effective For Lead Gen, 5 Ways To Take Advantage Of The New YouTube and Facebook Leads In Display Ad Impressions
This week in digital marketing LinkedIn found to be more the 277% effective in lead gen over Facebook & Twitter, 5 Ways to brand your
This Week In Digital Marketing 23-27 Jan: Social Media Giants Team Up Against Google, Paid Search Ads Bring In-Store Results and 9 Ways To Reduce Email Unsubscribes
This week in digital marketing Facebook, Twitter, MySpace and other unnamed social media engineers came together to produce a bookmarklet protesting Google’s ‘Search Plus Your
Digital Marketer Interviews: Esther Goh of Idealog
Welcome to Digital Interviews – where we talk to people we admire about what’s hot in the world of digital marketing. Esther Goh is the




