Young & Shand is a Digital Marketing Agency based in Auckland, New Zealand. Founded by Ben Young & Duncan Shand we create and deliver remarkable marketing campaigns. With a word of mouth focus, we digitally leverage your marketing strategy to deliver customer engagement and business growth. Everything starts with a story so read ours.
Aug 30th, 2010
This Week in Digital Marketing #2: Launch of Facebook Places, Viral Marketing, Tumblr & Naked Pizza! from Ben Young on Vimeo. We’re pleased to share the second episode of our video podcast This Week in Digital Marketing. This week we talk: - Facebook Places & Location Based Services - Tumblr 1 Billion Views - Viral [...]
Aug 29th, 2010
Back in the days before the mobile internet, an outing to the shops or the pub was planned ahead of time. But now I have Location-Based Services like Foursquare, Twitter, Groupon and GroupTabs, and mobile phones are everpresent, there’s no longer any need to plan, just show up where the bargain is, and get in [...]
Aug 26th, 2010
By now those of you in the US have probably tried Facebook Places, unfortunately the rest of us are still (im)patiently waiting. However there are plenty of demos, and we can deal with FourSquare in the meantime. However Facebook isn’t the sole company in the digital marketing world, this week we look at Tumblr, improving [...]
Aug 19th, 2010
We’re on the cusp of Facebook Places – it should be announced as this gets published (See TechCrunch live reporting here) – however there is still a heck of a lot going on, Tweetmeme has some new services (and a partnership with Twitter), we look at Corporate Blogs & Five Viral Rules… Hold it! That’s [...]
Aug 12th, 2010
We have the influence of the titans with 60 tips on increasing your influence online (from the best of the best), how Naked Pizza are flogging pizzas via social media (or is it the other way around, flogging social media through Pizzas?), and battle of the genders: Women vs Men on Twitter. Read on below. [...]
Aug 5th, 2010
This week we recorded the first podcast edition of “This Week in Digital Marketing” we’re going to do this once a month as a wrap up of our faviourite stories. This will be released next week on this blog. This week though, from Linkbait to mobile marketing to a piece of software that helps you [...]
Aug 5th, 2010
Design has seduced us. Like a benign hacker who asks for forgiveness later and gets hired for a lucrative consulting contract, Flipboard is doing the same with it's content collection. In a year, Flipboard will be a viable application on more than just the iPad.
Aug 3rd, 2010
Last night I was speaking about Digital Marketing at the IceHouse. Part of the presentation was on persuasion and the different techniques that can be used when you’re designing websites, email or social media campaigns. For this I drew from the work of Robert Cialdini who wrote “Yes – 50 Scientifically Proven Ways to be Persuasive”. [...]
Aug 2nd, 2010
We’re pleased to announce our new digital marketing podcast, basically Duncan and I sit down once a month and talk about what’s happened over the past four weeks (grabbing the best stories from our This Week in Digital Marketing blog series). Jump on in and watch below: This Week in Digital Marketing #1: We can’t [...]
Jul 30th, 2010
This week we recorded the first podcast edition of “This Week in Digital Marketing” we’re going to do this once a month as a wrap up of our faviourite stories. This will be released next week on this blog. This week though, from Linkbait to mobile marketing to a piece of software that helps you [...]